A snippet of a recent review got me thinking about titles.
"As a reader, I tend to cringe when I see titles such as The Billionaire's Baby. I like series romances, but in recent years I've been reading them in spite of their titles, not because of them. Still, that being said, once I got past the ridiculous title, I found a mostly entertaining and heartwarming story."
When I give talks, one of the things I mention is the fact authors don't usually choose their own titles or covers and people are surprised.
Harlequin Mills and Boon titles are chosen with the hook of the book in mind.
So that a reader knows at a glance what the book is about.
The marketing department are highly skilled at their job and know what sells so next time you see a title with too many hooks, don't be put off. Bet the story between the pages is fabulous!