Here's a bit about it:
Just a quick note to say that my writing how-to “The Chemistry of Reading” is now available on Kindle and in various formats via Smashwords. Anyone doing my workshop at GoldCoast will get this FREE (yay!), but everyone else… knock yourselves out.
The brain is like Google. It ranks things by referrals. The most engaging books trigger a response in multiple parts of the brain and thereby get ranked more highly by it. And books that get highly ranked become ‘must buys’. 'The Chemistry of Reading' explores (in plain, digestible English) how the body reacts during the reading experience and how writers can harness that to create an unforgettable story that arouses multiple parts of the reader's brain.
Kindle US http://www.amazon.com/The-Chemistry-Reading-Arousing-ebook/dp/B0085923L2/ref=zg_bsnr_158266011_27
Sounds interesting, huh?