Last week, 'anonymous' posted this comment in relation to my post on book covers.
Could you come up with more interesting titles for the books. Most of the time they are variations on the same 5 words.
I've been asked the title question many times and every time I do a library talk and divulge the truth about Mills and Boon titles, people are genuinely surprised.
Listen up, people.
I don't choose the titles of my books.
Yes, I have a working title (something that absolutely must encapsulate the book for me) but when I sell the book to M&B, they choose the title.
Because M&B have a very savvy marketing team, along with very smart editors, who know what sells.
'Hooks' sell: bride, baby, millionaire, billionaire, tycoon, wedding, bridesmaid, rancher, family...
These are just a few and yes, you'll see them recycled in different forms on different books because that's what sells.
And if my book sells well, I'm pleased, my editor is pleased, the company is pleased.
So now you know. :)
Besides, if you're anything like me, it's not about the title or the cover, it's the words on the pages that count.