I keep abreast of publishing developments.
I'm a member of several writing organisations, I'm on loops for these organisations, I read the digests.
I don't think I've been living under a rock but I hadn't heard the name Amanda Hocking until recently.
Self-publishing talk is exploding all over the Net in a big way.
Here are 2 posts you have to read.
The first, by Nathan Bransford (read 'Amanda Hocking & the 99 cent kindle millionaires', including the comments.)
Next, read Donna Ball, where she gives her real figures on self-publishing.
We live in interesting times...