Great post today at Bob Mayer's blog, discussing the heirarchy of goals in writing.
Having a strategic goal is crucial and Bob has some absolute gems that will resonate.
Go check it out here
(I'm still rapt I got to hear Bob speak at the RWAus conference last year in Melbourne. He really inspired me to become a hybrid author willing to take chances in this ever-evolving publishing industry. He's brilliant! If you ever get a chance to hear him speak, grab the opportunity, you won't regret it.)